The platform is specifically designed to use digital marketing on mobile devices to drive consumers into physical stores. When an opted-in consumer is located inside a geofenced area, they receive an alert message in the form of an SMS, in-app push notification, or an alert into their mobile wallet, from the merchant.
There's no app to build for marketers, and no app for consumers to download. Placecast’s loyalty marketing solution works on any phone, which allows the program to scale.
Stephen Burke, VP Mobile, Resource LLC.
Placecast's white-label offer wallet is the first-ever turnkey solution for launching relevant location-based mobile offers, tied to mobile payments in a web-app. The wallet, entirely theme-able to the client's brand look and feel, allows consumers to search for nearby offers, receive push notifications from offers nearby, and redeem the offers using linked payment instruments.
Placecast’s proximity marketing solution helps marketers monetize data such as location, user preferences, consumer spend data, or even real-time data such as time, weather and traffic conditions, to deliver targeted mobile marketing campaigns via multiple channels such as SMS, MMS and in-app push notifications. Proximity marketing campaigns not only drive sales and increase ROI for retailers, but also give marketers a better insight into their customers.
Placecast has been delivering location-based mobile marketing campaigns for several international brands across the world. Take a look at the case studies to learn more about the success stories, and how these brands achieved positive results from their mobile campaigns.
Placecast’s APIs can be integrated into any app, in order to allow consumers to search and discover relevant offers nearby. Offers can be displayed on an interactive map, or as a list in an offer inbox, with dynamic landing pages for each offer. Merchant offer feeds can be combined with direct-sold offers, prioritized based on yield.