Placecast set up geofences around airports and competing airline corporate headquarters, offices and training centers in Germany, France, UK, Australia and Ireland.
Users located within the geofences were served a 320 x 50 in-app mobile banner ad promoting available job openings for the airline company. On click, users were taken to a mobile optimized landing page that had 4 different job openings: General Vacancies, Engineers, Crew and Pilot. Each link clicked through to further job details.
The campaign generated over 1k secondary clicks on the landing page for the different job listings, effectively driving awareness and generating leads for airline company’s internal recruiters.