Placecast used its robust set of POI data to target around 4,000 auto-dealers in the auto brand’s top 50 DMAs, including competitors.
Consumers found within geofences around the dealers were delivered an ad. 45 variations of the rich media ad were created for the various car models, including leasing information. On-click, users were led to a detailed mobile landing pages
The campaign resulted in high CTRs of over 1% for the brand’s own dealer locations, as well as for its top competitor auto brands.
The performance by day showed the highest numbers on Wednesdays, and performance by app category showed that navigation apps performed the highest for this campaign.