Placecast set up 5 mile geofences around Potbelly locations in Illinois, Texas, D.C., Virginia, Maryland and Indiana.
As consumers were location within these geofences, they were served a 320x50 in-app mobile banner ad promoting the new 'Flats". The banners also displayed the distance to the nearest Potbelly store location, in miles.
Placecast used day parting to optimize the campaign during lunch hours. The campaign resulted in OVER 1% CLICK-THROUGH RATES, and performed the highest on Sundays.