Placecast created geofences around relevant points within a 5 mile radius of a Quiznos location. Around 1000 Quiznos locations were targeted, and each geofence was optimized at a 4-10 mile radius.
As users were found within the geofenced locations, they were served a 320x50 mobile banner promoting the Quiznos catering menu. On click, users were led to a mobile optimized landing page with a full catering menu and an option to place an order.
The campaign delivered over 1% click-through-rates. The top performing locations were Lafayette, LA, Rochester, WA and Cayey, PR. Within these locations, the top preforming points of interests were ‘Hospitals’ and ‘Corporate Offices’ near Quiznos stores.
67% of the total audience engaged fell into the following three PRIZM segments: “Upper Crust”, “Blue Bloods” and “Movers and Shakers”. All segments include older, wealthier individuals that are on average in the age range of 45-65, and hold management positions. These were high probability managers and business owners likely interested in catering services.