Quiznos caters to its consumers in the right place, at the right time, with a mobile display campaign

Campaign Objective

Quiznos is a a franchised fast-food restaurant brand based in Denver, Colorado, which specializes in offering toasted submarine sandwiches. For this campaign, Quiznos wanted to promote the Quiznos catering menu businesses near Quiznos store locations.

Targeting

Placecast created geofences around relevant points within a 5 mile radius of a Quiznos location. Around 1000 Quiznos locations were targeted, and each geofence was optimized at a 4-10 mile radius.



User Experience

As users were found within the geofenced locations, they were served a 320x50 mobile banner promoting the Quiznos catering menu. On click, users were led to a mobile optimized landing page with a full catering menu and an option to place an order.



Ad performance

The campaign delivered over 1% click-through-rates. The top performing locations were Lafayette, LA, Rochester, WA and Cayey, PR. Within these locations, the top preforming points of interests were ‘Hospitals’ and ‘Corporate Offices’ near Quiznos stores.

67% of the total audience engaged fell into the following three PRIZM segments: “Upper Crust”, “Blue Bloods” and “Movers and Shakers”. All segments include older, wealthier individuals that are on average in the age range of 45-65, and hold management positions. These were high probability managers and business owners likely interested in catering services.