Overview

Powering location-based advertising programs at scale

As pioneers in the arena of location-based marketing, Placecast delivers patented technology and strategic insight to connect people to the brands they love in the real world. ShopAlerts is an end-to-end mobile monetization solution based on location that is specifically designed to use digital marketing on mobile devices to drive consumers into physical retail environments. We enable brands, mobile operators, and payments companies to present relevant and timely mobile offers to opt-in customers — deepening loyalty and increasing basket-size and share-of-wallet while improving retention.

ShopAlerts geofence marketing programs have transformed the location-based industry, taking home the top prize for innovation awarded by the National Retail Federation. More than 250 brands including The North Face, Starbucks, L'Oreal, Subway, Kohl's, Kiehl's, Kmart, HP, Chico's White House Black Market, JetBlue, and SC Johnson have all run ShopAlerts programs with Placecast and our partners. ShopAlerts is licensed by Telefonica O2 in Europe and AT&T and DDR in the U.S. and is currently being used by millions of consumers. In the U.S., ShopAlerts programs can be delivered across AT&T, Verizon, Sprint, and T-Mobile, reaching up to 268 million consumers.

Placecast is backed by ONSET Ventures, Quatrex Capital, and Voyager Capital. With more than six years of experience in location-based media, Placecast is led by a talented team of technologists, program managers, and marketers, many of whom have been at the company since its inception in 2005.

Click here to view a snapshot of the results from several ShopAlerts programs that help tell the Placecast story.