Management

Alistair Goodman, Chief Executive Officer

As CEO of Placecast, Alistair Goodman brings both passion and experience in helping create, build, and scale successful new media organizations.

Prior to Placecast, Alistair was Vice President of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand — the Tribal Fusion ad network — grew to be one of the largest privately-held digital media companies in the U.S. during his time there. Before joining Exponential, he was a founder and Senior Vice President for Sales and Marketing at Impli, a San Francisco-based digital media company which was acquired by Premier Retail Networks (PRN). Earlier in his career, he worked first on Wall Street and then as a management consultant for both CSC Index and Corven UK Ltd, helping large organizations with process reengineering and the implementation of growth strategies.

Alistair holds a BA from Haverford College, an MBA from the J.L. Kellogg School of Management and was a Henry Luce scholar in Asia from 1993—94. He is a frequent speaker at online advertising and mobile media industry conferences.

Anne Bezancon, Founder and President

Anne is a pioneer in the online industry and has an impressive track record in executive management and strategic implementation in communications and computing.

Prior to founding Placecast in 2005, Anne was VP of Directory Services at JiWire. Through the relationships she developed with more than 300 service providers worldwide, she built the leading directory of public wi-fi hotspots from scratch. Before JiWire, Anne was the founder and CEO of BEAP, where she provided custom content management solutions for online publishers. Anne also served as Executive Producer at Productopia, where she coordinated web strategy, business objectives, content and technology — the company quadrupled in size during her tenure. Anne also co-founded PCI, a strategic consulting firm that specialized in alliances between the U.S. and Europe, and in 1994, she organized the 40,000-participant Forum of the United Nations Conference on Women in Beijing, China, securing major corporate sponsorship from Apple and Hewlett-Packard. In the late 1980s, she also pioneered the Minitel system in France.

Anne holds an LLM and JD from the University of Paris and an MBA from the IEP of Paris, France. She is the author of several patents and a frequent speaker and panelist at industry events.

Daniel Parkes, Co-Founder and Chief Technology Officer

Daniel Parkes is an experienced technologist and software architect, and is a co-founder of Placecast. As CTO, he is responsible for developing the Placecast technology and platform, including core intellectual property and patents around location content management, geofencing, advertising, inventory management and forecasting. Currently, he focuses on the design and deployment of scalable, enterprise-grade applications to meet the growing needs of Placecast's customers.

Prior to Placecast, Daniel was a lead architect at Manhattan Associates, a supply-chain software company with solutions in logistics, transportation, replenishment, and retail planning. He was a key member of the team that developed Manhattan's flagship replenishment, forecasting, and inventory management product suite, which is now implemented at several Fortune 500 companies worldwide. Daniel has 14 years experience as an executive, software architect, and engineer.

Daniel holds a Bachelor's degree in Cognitive Psychology from Harvard University and a Master's degree in Computer Science from Stanford University.

Will Peppo, Chief Financial Officer

Will is a technology industry investor, executive, and advisor, and is an expert dealmaker with 18 years of experience in the tech industry.

Will was most recently the CFO of TxVia, a mobile payments company based in NYC that was acquired by Google in March 2012 after raising $50 million in venture capital and building the industry leading mobile payment platform. Google is using TxVia's technology to power the payments engine in the Google Wallet. Prior to TxVia, Will spent a number of years as a technology investment banker at in Boston where he executed venture capital and M&A transactions for software and Internet companies. As one of the first hires at Revolution Partners in 2004, he helped grow a startup investment bank to 45 bankers, 100+ transactions, and a successful exit in 2008. His prior work experience includes private equity, technology equity research, and software product management.

Will holds an MBA from the Wharton School, where he studied entrepreneurship and finance and was a full-time member of the admissions committee, and a BSE in Biomedical and Electrical Engineering from Duke University.

Blair Swedeen, SVP of Strategy & Business Development

Blair is responsible for strategy and business development, driving go-to-market activities and partnerships with the mobile and payments ecosystems.

Prior to joining Placecast, Blair founded Partenza Consulting, a strategy and business development consultancy advising leading players and investors in the mobile industry. Blair also launched the mobile content product line for NAVTEQ, the leading digital map company now owned by Nokia. Before joining NAVTEQ, Blair was a Director and Quantitative Analyst at UBS Global Asset Management where he led development and operations for the firm's global equity valuation platform and supported the development and launch of the firm's first long-short global equity hedge fund. Blair has more than twelve years of experience in business development, strategy, and product management in mobile content and applications, digital advertising and analytics.

Blair holds an MBA from The University of Chicago Booth School of Business and a Bachelor's degree from Indiana University's Kelley School of Business.

Todd Touesnard, Vice President of Product Management

Since joining Placecast in July of 2006, Todd has played a pivotal role in building the Placecast platform. As VP of Product Management, Todd leads a growing product team and drives the design and execution of Placecast's technical product strategy.

Todd has more than 14 years of experience in technology, product design, solution implementation and consulting. Prior to Placecast, Todd was Director of Technology at Manhattan Associates, a global software company specializing in supply-chain optimization. At Manhattan, Todd grew and led the technical services team in focusing on implementing replenishment, inventory management, forecasting, and merchandise planning solutions in North America and Europe. Todd previously held management and consulting roles at Evant (now MANH), iMediation (now GXS), and Oracle.

Todd holds a Bachelor of Science in Biology from Bishops University and an Applied IT degree from the Information Technology Institute in Canada.