Overview

The Placecast merchant management APIs provide a programmatic way to identify duplicates, match locations across different data sources, and manage locations in your account. ShopAlerts APIs are available for opting users into (and out of) ShopAlerts programs, as well finding nearby offers. Location-based advertising APIs provide ad tags for more traditional display advertising on mobile and on the web.

The APIs are exposed using both RESTful and SOAP endpoints.

The Placecast MatchAPI can output XML or JSON. Use the "format" parameter (or simply "f") in your request. For XML f=xml, for JSON f=json.

For security reasons, most of the Placecast APIs require you to provide a unique key with each HTTP request as a parameter. This API key is unique to each account. Use the "key" parameter (or simply "k") in your request.

Lastly, the API is versioned to provide a stable platform for client developers. Use the "version" parameter (or simply "v") in your request. The current API version is "3.2".