We believe that the connection between people and places over time is a strong indicator for understanding customer interest and intent. Our technology is specifically designed to harness both user mobile location and place (POI) data to provide advertisers with a rich understanding of the relationship between their customers and locations over time, enabling them to make smarter marketing decisions.
With years of experience, Placecast is the industry’s leading enterprise-grade mobile data management and demand side platform. Our platform aggregates location and POI data across different devices with hundreds of data sources to build the most accurate customer profiles and audience segments for mobile advertising.
Onboard, cleanse and normalize data sets from multiple sources, including POI, mobile device, CRM and specialty data sets to create normalized profiles.
De-dupe, cleanse and standardize mobile data sets, including patented deterministic and probabilistic ID matching for easy association of other data sets to create normalized mobile user profiles.
Build audience profiles based on behavioral location rules, and other behavioral device data. Placecast offers both pre-packaged and custom segments for targeting mobile users.
Proximity targeting and audience targeting; Deliver dynamic creative into mobile commerce and advertising apps.
Placecast platform is an enterprise-grade, white-label solution, designed and deployed for partners who have large first party data assets and unique privacy, reliability, security and scalability requirements.
The platform is designed to conform to the highest standards with regard to data privacy, security and data ownership, including robust data rights management capabilities and consumer privacy functionality. The data adaptor framework enables flexible syndication of data to other platforms in any format.
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