Unlike all other location data companies, Placecast uses carrier data as a truth set and applies that data as a filter to other data sets to verify location accuracy.
We believe that the connection between people and places over time is a strong signal in the consumer journey. Unfortunately, as much as 50% of location data in use today is inaccurate. Our technology is uniquely designed to harness carrier data, user mobile location, and place (POI) data to provide advertisers with a rich and verified understanding of the relationship between consumers and locations over time, enabling them to make smarter marketing decisions.
Onboard, cleanse and normalize data sets from multiple sources, including POI, mobile device, CRM and specialty data sets to create normalized profiles.
De-dupe, cleanse and standardize mobile data sets, including patented deterministic and probabilistic ID matching for easy association of other data sets to create normalized mobile user profiles.
Build audience profiles based on behavioral location rules, and other behavioral device data. Placecast offers both pre-packaged and custom segments for targeting mobile users.
Proximity targeting and audience targeting; Deliver dynamic creative into mobile commerce and advertising apps.
Placecast platform is an enterprise-grade, white-label solution, designed and deployed for partners who have large first party data assets and unique privacy, reliability, security and scalability requirements.
The platform is designed to conform to the highest standards with regard to data privacy, security and data ownership, including robust data rights management capabilities and consumer privacy functionality. The data adaptor framework enables flexible syndication of data to other platforms in any format.