MEDIA 11.18.15

Tiles, proxies and exact places: Building location audience profiles

What are some of the basic principles of building an audience segment using location data from mobile....
Mobile Marketer

MEDIA 11.13.15

Since Real-World Places Are Dynamic, Geofences Should Be, Too

Good geofencing strategy yields not only benefits for a current mobile campaign, but also a qualified audience for future campaigns....

MEDIA 11.5.15

The Importance of Good POI Data

POI data enables advertisers achieve the Holy Trinity of delivering the right message to the right consumer at the right time...
Mobile Marketer

EVENTS 11.5.15

Mobile First Summit SF

Alistair Goodman, CEO speaks on a panel:"Mobile is AdTech’s Ultimate Frontier"...
M1 Summit

MEDIA 10.23.15

Challenging Misconception in Location Data Science

To run effective ad campaigns, advertisers first need to understand what the precision of location data inventory is and what it means....
Mobile Marketer

MEDIA 6.26.15

Mobile DMPs Nudge Their Way Onto The Ad Tech Scene

"In the next 24 to 36 months, an ubiquitous view of consumers across devices will be possible"...

MEDIA 6.17.15

The Rise of the Mobile Data Management Platform

Alistair Goodman, CEO talks about the rise of the Mobile DMPs, The Holy Grail of Location Data...

EVENTS 6.2.15

Street Fight Summit West 2015

Anne Bezancon speaks on a panel about "Facing the Challenges Inherent in Building Local Companies"...
Street Fight Mag


Placecast rolls out Mobile DMP

Placecast rolls out the first enterprise-grade mobile Data Management Platform as a stand-alone solution...
Press Release
Mobile Marketing Watch

EVENTS 5.21.15

Ad:Tech San Francisco

Elizabeth Pavageau, VP of Ad Soluitons speaks on a panel: "Delivering Greater Shopper Experience through Smarter Conversions"...

MEDIA 4.28.15

Mobile Carriers Must Avoid the 'Dumb-Pipe' Syndrome

Anne Bezanon on "Four Ways Mobile Carriers Can Do Targeted Mobile Ads Right"...

MEDIA 3.30.15

7 Strategies for Growing Online-to-Offline Conversions

Seven strategies that businesses can use to grow online-to-offline conversions...
StreetFight Mag


Placecast Survey Shows Consumers are Engaging with Mobile Payment Services

New study indicates that more than four in five American smartphone owners...
Read More


Alert Shopper V: Trends On Mobile Use This Holiday Season

New study indicates that for those smartphone owners who plan to do holiday shopping, 3 out of 4 will use their phones...
Read More

EVENT 11.14.14

When Code and Culture Clash: The Right to Forget vs. the Right to Remember

Anne Bezancon speaks at the 5th annual Privacy Identity Innovation conference in Silicon Valley ...
Read More

MEDIA 3.10.2014

Your Car Is Following You: Will It Be A 'Data Monster'?

The next-generation car is emerging as the personal big-data creator...

MEDIA 2.14.2014

Deals While You Drive

New location-based technology can deliver similar promotions through the screen on the dashboard of a car...
CBS Miami

MEDIA 11.25.2013

Placecast and Aha by Harman Launch Location-based, In-car Advertising with Quiznos

Radio is great to drive top-of-mind awareness...
New York Times

MEDIA 11.19.2013

Rogers to offer promotional ads by text

A service that will help advertisers know where its wireless subscribers are, and speak to them more directly...
The Globe and Mail

MEDIA 10.02.2013

Placecast claims 1st location-based mobile ad platform

Helping retailers successfully target in the run up to Xmas...
GoMo News


Placecast Unveils PlaceAd

PlaceAd is the first mobile demand-side platform (DSP) to deliver reach for location-based campaigns with dynamic localized ads...
Read More

MEDIA 9.9.2013

How Facebook Could "Go Grande" with Mobile Offers, Gifts, and Payments

There's a "grande" opportunity for Facebook and retailers - the Facebook Card...
The Huffington Post

MEDIA 9.9.2013

Location-Based Marketing Startup Placecast Is Moving Into Mobile AdsWith PlaceAd

PlaceAd, a demand-side platform that connects Placecast’s location technology with mobile ad networks...

MEDIA 9.9.2013

Placecast Launches RTB Platform for Mobile Location Ads

Geofencing' Lets Retailers Offer Deals to Nearby Customers, Fight Price-Shopping...
Mobile Marketer Magazine


Consumer Interest in Mobile Offers Increases 19 Points Since 2009, Providing Promise to Brands and Publishers

New poll shows that many consumers find location-based offers more relevant than traditional coupons...
Read More


Digital Dads Are Mad for Mobile Offers

New poll shows that dads are eagerly embracing the latest tech and marketing innovations, including local mobile offers...
Read More

MEDIA 6.3.2013

Geo-targeting leads luxury consumers to stores, away from competition

Luxury retailers can benefit from using geo-targeting mobile technologies...
Mobile Marketer

MEDIA 4.21.2013

Anne Bezancon on The Right to Be Forgotten

The Right to Be Forgotten, and related topics concerning privacy in the digital age...
Mobile Marketer

PRESS RELEASE 10.18.2012

Placecast Launches 'Card-Linked ShopAlerts', Leveraging Powerful Patent + Geofencing Technology

Card-linked ShopAlerts delivers measurable redemption rates, and solves key pain-point around location data...
Read More


Parents Outpace all other U.S. Adults When it Comes to Embracing Mobile Shopping

Half of U.S. parents own smartphones, compared to one-third of non-parents...
Read More

MEDIA 8.15.2012

What Mobile Payments Can Learn From 'The Newsroom'

Clearly, the mobile wallet winners will be those that create the most value for consumers...
Huffington Post

MEDIA 8.02.2012

The Right To Be Forgotten: Protecting Digital Privacy

Consumers are increasingly concerned about the amount of personal data that companieshave been compiling...


Consumers Trust Amazon Twice as Much with Their Personal Data as They Do Facebook

When it comes to companies dealing with personal consumer data, grocery stores are most trusted of all...
Read More


Placecast Launches First White-label HTML5 Mobile Wallet

First-of-its-kind ShopAlerts Wallet connects marketing and payments to reach broadest base of smartphone consumers...
Read More

MEDIA 6.27.2012

Placecast Cashes in on Mobile Wallet Craze

Placecast is looking to blow up the emerging market with its ShopAlerts Wallet product that credit card companies, mobile carriers and retailers can use for their own mobile wallet....

MEDIA 5.08.2012

Can Texting Save Stores?

Geofencing' Lets Retailers Offer Deals to Nearby Customers, Fight Price-Shopping...


U.S. Adult Mobile Phone Owners Say Making Purchases via their Device is Important

New study reveals American are eagerly adopting the mobile phone for all aspects of shopping...
Read More

MEDIA 3.17.2012

Why Mobile Operators Are Becoming Mad Men

The characters on AMC's television show Mad Men and the real-life mobile operators of today are pretty much the same...


Introducing ValuText A Free Discount Program Created for You

ValuText, a location- based, mobile marketing service specifically designed to drive sales and productivity...
Read More

PRESS RELEASE 11.28.2011

O2 Launches Location-based Mobile Marketing Service in Ireland, Placecast Providing Geofencing Platform

O2 has become the first operator in Ireland to offer large-scale location-based mobile marketing services...
Read More


Placecast Expands its Geofence Mobile Marketing Platform

ShopAlerts platform can now be integrated within any smartphone app...
Read More


Placecast Unveils ShopAlerts Self-Serve

A B2B Solution that Enables SMBs to Launch Location Based Mobile Campaigns Quickly...
Read More


AT&T Advanced Ad Solutions Launches ShopAlerts by AT&T

A Groundbreaking Location-Based Marketing Service Featuring Special Offers from Leading National Brands...
Read More

PRESS RELEASE 10.25.2010

Placecast partners with White House Black Market

FashionAlerts, A Location-Based Geo-Fence Mobile Marketing program...
Read More

PRESS RELEASE 10.14.2010

O2 launches UK's first location-based mobile marketing

Offers large-scale location-based mobile marketing in the UK...
Read More


Placecast and Location Labs Partner

Deliver ShopAlerts Geo-Fence Marketing Service to over 180 Million Handsets in the US...
Read More


Time-Strapped Parents Take Lead in Mobile Marketing Interest

Parents more likely to be interested in receiving mobile text alerts...
Read More


Tribune Media Services Partners with Placecast on MatchAPI Platform

TMS movie showtimes content available to mobile app developer ecosystem...
Read More


Mobile Marketing Alerts Drives 1/3 of Recipients Into Stores

27 Percent To Make Purchases According to New Survey by Placecast...
Read More


Location Data Sets are up to 40% Incorrect

MatchAPI "Cleans" Data, Attracts More than 200 Major and Independent Location-Based Service Developers in 60 days...
Read More


Placecast's ShopAlerts Picks Up Fifth Award Distinction of the Year

Official Honoree of 2010 Webby Awards...
Read More


1020 Placecast Releases Free "Retail Goes Mobile" Report

Focuses on transformation of trends in mobile marketing, how retailers are using mobile to drive consumers into physical stores...
Read More


Announcing Placecast Match API

A Rosetta Stone for Location-Based Companies to Monetize More Effectively...
Read More


Placecast Secures an Additional $3 Million in Series B Funding

To Expand Its Location-Based Mobile Marketing Service, ShopAlerts...
Read More


1020 Placecast Wins 2010 National Retail Federation Gold Racie Award

Placecast wins for ShopAlerts, an innovative location-based messaging program...
Read More


Placecast Launches ShopAlerts

Location-Based Mobile Marketing Service Designed for Retailers to Drive Foot Traffic into Physical Stores...
Read More

PRESS RELEASE 12.22.2009

Retail Experts Discuss Strategies to Drive Foot Traffic

The webinar highlights several examples, including mobile campaigns with The Weather Channel..
Read More

PRESS RELEASE 10.15.2009

New 1020 Placecast Survey

42% of 18-34 Year-Old Cell Phone Owners Are Interested In Receiving Location Based Advertising Specials...
Read More


Alcatel-Lucent and 1020 Placecast

Deliver Unique Location-Based Mobile Advertising Service to Network Providers and Brands...
Read More


Location-Based Advertising Network

Placecast, Triples Publisher Network to 250 Partners in Six Months and Now Reaches 100 Million Users...
Read More


Location-Based Advertising Network Executives in High Demand

Placecast solidifying it's position as the leader in location-based advertising...
Read More

PRESS RELEASE 22.18.2008 and Placecast Partner

Increase Relevance of Ads with Audience Targeting and Dynamic Messaging...
Read More


Alistair Goodman Joins Placecast as Chief Executive Officer

Former Tribal Fusion Executive to Lead Firm in Broadening its Reach...
Read More


Leading Local Events Website, Eventful, Taps Placecast for Multi-Channel Location-Based Advertising

New location-based ad targeting solution connects advertisers to Evenful...
Read More


Placecast Delivers More Relevant Online Ads Using Real-Time Location Information

New service locates WiFi, Mobile, DSL connection, allowing advertisers to reach consumers anywhere...
Read More


Placecast Elects Online Advertising Industry Leader Rich LeFurgy To Board Of Directors

Rich LeFurgy is the principal at Archer Advisors and the founding chairman of the IAB...
Read More

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