RESEARCH REPORTS

The mobile ad tech world is always evolving. As new technologies emerge, we are constantly working to study the latest and greatest in mobile advertising. Read through our research reports to learn more about the latest trends and best practices in the ad tech world.

Tiles, proxies and exact places: Building location audience profiles
(2015)

The Importance of Good Place (POI) Data
(2015)

Challenging Misconceptions in Location Data Science
(2015)

Mobile Payments, It's Anyone's Game
(2015)

Trends on Mobile Use this Holiday Season
(2014)

Trends on Mobile Use this Holiday Season
(2014)

Digital Dads at the Forefront of Mobile Marketing
(2013)

With Mobile Shopping, Parents Know Best
(2012)

Mobile as a Commerce Tool
(2012)

Consumers and Privacy Data
(2012)

Consumer Receptivity to Location-based Marketing
(2010)

Kids Change Everything
(2010)

Consumer Receptivity to Location-based Marketing
(2009)

Best Practices in Location-based Text Marketing

ShopAlerts Facts and Figures