RESEARCH REPORTS

The mobile ad tech world is always evolving. As new technologies emerge, we are constantly working to study the latest and greatest in mobile advertising. Read through our research reports to learn more about the latest trends and best practices in the ad tech world.

Tiles, proxies and exact places: Building location audience profiles

The Importance of Good Place (POI) Data

Challenging Misconceptions in Location Data Science

Mobile Payments, It's Anyone's Game

Trends on Mobile Use this Holiday Season

Trends on Mobile Use this Holiday Season

Digital Dads at the Forefront of Mobile Marketing

With Mobile Shopping, Parents Know Best

Mobile as a Commerce Tool

Consumers and Privacy Data

Consumer Receptivity to Location-based Marketing

Kids Change Everything

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