News & Media

  • MEDIA 6.26.15

    Mobile DMPs Nudge Their Way Onto The Ad Tech Scene

    "In the next 24 to 36 months, an ubiquitous view of consumers across devices will be possible"...

  • MEDIA 6.17.15

    The Rise of the Mobile Data Management Platform

    Alistair Goodman, CEO talks about the rise of the Mobile DMPs, The Holy Grail of Location Data...

  • EVENTS 6.2.15

    Street Fight Summit West 2015

    Anne Bezancon speaks on a panel about "Facing the Challenges Inherent in Building Local Companies"...
    Street Fight Mag

  • PRESS 5.29.15

    Placecast rolls out Mobile DMP

    Placecast rolls out the first enterprise-grade mobile Data Management Platform as a stand-alone solution...
    Press Release
    Mobile Marketing Watch

  • EVENTS 5.21.15

    Ad:Tech San Francisco

    Elizabeth Pavageau, VP of Ad Soluitons speaks on a panel: "Delivering Greater Shopper Experience through Smarter Conversions"...

  • MEDIA 4.28.15

    Mobile Carriers Must Avoid the 'Dumb-Pipe' Syndrome

    Anne Bezanon on "Four Ways Mobile Carriers Can Do Targeted Mobile Ads Right"...

  • MEDIA 3.30.15

    7 Strategies for Growing Online-to-Offline Conversions

    Seven strategies that businesses can use to grow online-to-offline conversions...
    StreetFight Mag

  • PRESS RELEASE 2.25.15

    Placecast Survey Shows Consumers are Engaging with Mobile Payment Services

    New study indicates that more than four in five American smartphone owners...
    Read More

  • PRESS RELEASE 11.20.14

    Alert Shopper V: Trends On Mobile Use This Holiday Season

    New study indicates that for those smartphone owners who plan to do holiday shopping, 3 out of 4 will use their phones...
    Read More

  • EVENT 11.14.14

    When Code and Culture Clash: The Right to Forget vs. the Right to Remember

    Anne Bezancon speaks at the 5th annual Privacy Identity Innovation conference in Silicon Valley ...
    Read More

  • MEDIA 3.10.2014

    Your Car Is Following You: Will It Be A 'Data Monster'?

    The next-generation car is emerging as the personal big-data creator...

  • MEDIA 2.14.2014

    Deals While You Drive

    New location-based technology can deliver similar promotions through the screen on the dashboard of a car...
    CBS Miami

  • MEDIA 11.25.2013

    Placecast and Aha by Harman Launch Location-based, In-car Advertising with Quiznos

    Radio is great to drive top-of-mind awareness...
    New York Times

  • MEDIA 11.19.2013

    Rogers to offer promotional ads by text

    A service that will help advertisers know where its wireless subscribers are, and speak to them more directly...
    The Globe and Mail

  • PRESS RELEASE 10.18.2013

    Placecast Launches 'Card-Linked ShopAlerts', Leveraging Powerful Patent + Geofencing Technology

    Card-linked ShopAlerts delivers measurable redemption rates, and solves key pain-point around location data...
    Read More

  • MEDIA 10.02.2013

    Placecast claims 1st location-based mobile ad platform

    Helping retailers successfully target in the run up to Xmas...
    GoMo News

  • PRESS RELEASE 9.9.2013

    Placecast Unveils PlaceAd

    PlaceAd is the first mobile demand-side platform (DSP) to deliver reach for location-based campaigns with dynamic localized ads...
    Read More

  • MEDIA 9.9.2013

    How Facebook Could "Go Grande" with Mobile Offers, Gifts, and Payments

    There's a "grande" opportunity for Facebook and retailers - the Facebook Card...
    The Huffington Post

  • MEDIA 9.9.2013

    Location-Based Marketing Startup Placecast Is Moving Into Mobile AdsWith PlaceAd

    PlaceAd, a demand-side platform that connects Placecast’s location technology with mobile ad networks...

  • MEDIA 9.9.2013

    Placecast Launches RTB Platform for Mobile Location Ads

    Geofencing' Lets Retailers Offer Deals to Nearby Customers, Fight Price-Shopping...

    Mobile Marketer Magazine

  • PRESS RELEASE 8.15.2013

    Consumer Interest in Mobile Offers Increases 19 Points Since 2009, Providing Promise to Brands and Publishers

    New poll shows that many consumers find location-based offers more relevant than traditional coupons...
    Read More

  • PRESS RELEASE 6.14.2013

    Digital Dads Are Mad for Mobile Offers

    New poll shows that dads are eagerly embracing the latest tech and marketing innovations, including local mobile offers...
    Read More

  • MEDIA 6.3.2013

    Geo-targeting leads luxury consumers to stores, away from competition

    Luxury retailers can benefit from using geo-targeting mobile technologies...
    Mobile Marketer

  • MEDIA 4.21.2013

    Anne Bezancon on The Right to Be Forgotten

    The Right to Be Forgotten, and related topics concerning privacy in the digital age...
    Mobile Marketer

  • PRESS RELEASE 8.16.2012

    Parents Outpace all other U.S. Adults When it Comes to Embracing Mobile Shopping

    Half of U.S. parents own smartphones, compared to one-third of non-parents...
    Read More

  • MEDIA 8.15.2012

    What Mobile Payments Can Learn From 'The Newsroom'

    Clearly, the mobile wallet winners will be those that create the most value for consumers...
    Huffington Post

  • MEDIA 8.02.2012

    The Right To Be Forgotten: Protecting Digital Privacy

    Consumers are increasingly concerned about the amount of personal data that companieshave been compiling...

  • PRESS RELEASE 7.9.2014

    Consumers Trust Amazon Twice as Much with Their Personal Data as They Do Facebook

    When it comes to companies dealing with personal consumer data, grocery stores are most trusted of all...
    Read More

  • PRESS RELEASE 6.27.2012

    Placecast Launches First White-label HTML5 Mobile Wallet

    First-of-its-kind ShopAlerts Wallet connects marketing and payments to reach broadest base of smartphone consumers...
    Read More

  • MEDIA 6.27.2012

    Placecast Cashes in on Mobile Wallet Craze

    Placecast is looking to blow up the emerging market with its ShopAlerts Wallet product that credit card companies, mobile carriers and retailers can use for their own mobile wallet....

  • MEDIA 5.22.2012

    Using Placecast to Deliver Geotargeted Marketing Messages

    Placecast's ShopAlerts platform to increase user engagement...
    OPEN Forum from American Express

  • MEDIA 5.08.2012

    Can Texting Save Stores?

    Geofencing' Lets Retailers Offer Deals to Nearby Customers, Fight Price-Shopping...

  • PRESS RELEASE 5.3.2012

    U.S. Adult Mobile Phone Owners Say Making Purchases via their Device is Important

    New study reveals American are eagerly adopting the mobile phone for all aspects of shopping...
    Read More

  • PRESS RELEASE 12.5.2011

    Introducing ValuText A Free Discount Program Created for You

    ValuText, a location- based, mobile marketing service specifically designed to drive sales and productivity...
    Read More

  • PRESS RELEASE 11.28.2011

    O2 Launches Location-based Mobile Marketing Service in Ireland, Placecast Providing Geofencing Platform

    O2 has become the first operator in Ireland to offer large-scale location-based mobile marketing services...
    Read More

  • PRESS RELEASE 8.15.2011

    Placecast Expands its Geofence Mobile Marketing Platform

    ShopAlerts platform can now be integrated within any smartphone app...
    Read More

  • PRESS RELEASE 7.21.2011

    Placecast Unveils ShopAlerts Self-Serve

    A B2B Solution that Enables SMBs to Launch Location Based Mobile Campaigns Quickly...
    Read More

  • MEDIA 3.17.2012

    Why Mobile Operators Are Becoming Mad Men

    The characters on AMC's television show Mad Men and the real-life mobile operators of today are pretty much the same...

  • PRESS RELEASE 2.28.2011

    AT&T Advanced Ad Solutions Launches ShopAlerts by AT&T

    A Groundbreaking Location-Based Marketing Service Featuring Special Offers from Leading National Brands...
    Read More

  • PRESS RELEASE 10.25.2010

    Placecast partners with White House Black Market

    FashionAlerts, A Location-Based Geo-Fence Mobile Marketing program...
    Read More

  • PRESS RELEASE 10.14.2010

    O2 launches UK's first location-based mobile marketing

    Offers large-scale location-based mobile marketing in the UK...
    Read More

  • PRESS RELEASE 8.18.2010

    Placecast and Location Labs Partner

    Deliver ShopAlerts Geo-Fence Marketing Service to over 180 Million Handsets in the US...
    Read More

  • PRESS RELEASE 8.12.2010

    Time-Strapped Parents Take Lead in Mobile Marketing Interest

    Parents more likely to be interested in receiving mobile text alerts...
    Read More

  • PRESS RELEASE 7.9.2010

    Tribune Media Services Partners with Placecast on MatchAPI Platform

    TMS movie showtimes content available to mobile app developer ecosystem...
    Read More

  • PRESS RELEASE 7.1.2010

    Mobile Marketing Alerts Drives 1/3 of Recipients Into Stores

    27 Percent To Make Purchases According to New Survey by Placecast...
    Read More

  • PRESS RELEASE 5.28.2010

    Location Data Sets are up to 40% Incorrect

    MatchAPI "Cleans" Data, Attracts More than 200 Major and Independent Location-Based Service Developers in 60 days...
    Read More

  • PRESS RELEASE 5.4.2010

    Placecast's ShopAlerts Picks Up Fifth Award Distinction of the Year

    Official Honoree of 2010 Webby Awards...
    Read More

  • PRESS RELEASE 4.14.2010

    1020 Placecast Releases Free "Retail Goes Mobile" Report

    Focuses on transformation of trends in mobile marketing, how retailers are using mobile to drive consumers into physical stores...
    Read More

  • PRESS RELEASE 4.14.2010

    1020 Placecast Releases Free "Retail Goes Mobile" Report

    Focuses on transformation of trends in mobile marketing, how retailers are using mobile to drive consumers into physical stores...
    Read More

  • PRESS RELEASE 3.31.2010

    Announcing Placecast Match API

    A Rosetta Stone for Location-Based Companies to Monetize More Effectively...
    Read More

  • PRESS RELEASE 3.24.2010

    Placecast Secures an Additional $3 Million in Series B Funding

    To Expand Its Location-Based Mobile Marketing Service, ShopAlerts...
    Read More

  • PRESS RELEASE 3.11.2010

    Announcing Retail Goes Mobile

    Finding New Consumer Connections through Mobile Devices," Free Webinar Hosted by Placecast...
    Read More

  • PRESS RELEASE 3.4.2010

    1020 Placecast Wins 2010 National Retail Federation Gold Racie Award

    Placecast wins for ShopAlerts, an innovative location-based messaging program...
    Read More

  • PRESS RELEASE 2.25.2010

    Placecast Launches ShopAlerts

    Location-Based Mobile Marketing Service Designed for Retailers to Drive Foot Traffic into Physical Stores...
    Read More

  • PRESS RELEASE 12.22.2009

    Retail Experts Discuss Strategies to Drive Foot Traffic

    The webinar highlights several examples, including mobile campaigns with The Weather Channel..
    Read More

  • PRESS RELEASE 10.15.2009

    New 1020 Placecast Survey

    42% of 18-34 Year-Old Cell Phone Owners Are Interested In Receiving Location Based Advertising Specials...
    Read More

  • PRESS RELEASE 9.9.2009

    Placecast Announces a Six-Part Study Entitled, 'The Alert Shopper

    Real People Talk about The Role of the Mobile Device in Marketing and Coupons...
    Read More

  • PRESS RELEASE 6.2.2009

    Useful Networks and 1020 Placecast to Offer Customized Store Locators

    Two companies align location data to offer more relevant targeting to consumers...
    Read More

  • PRESS RELEASE 5.21.2009

    Alcatel-Lucent and 1020 Placecast

    Deliver Unique Location-Based Mobile Advertising Service to Network Providers and Brands...
    Read More

  • PRESS RELEASE 4.24.2010

    Location-Based Advertising Network

    Placecast, Triples Publisher Network to 250 Partners in Six Months and Now Reaches 100 Million Users...
    Read More

  • PRESS RELEASE 1.27.2010

    Location-Based Advertising Network Executives in High Demand

    Placecast solidifying it's position as the leader in location-based advertising...
    Read More

  • PRESS RELEASE 22.18.2008 and Placecast Partner

    Increase Relevance of Ads with Audience Targeting and Dynamic Messaging...
    Read More

  • PRESS RELEASE 9.23.2008

    Alistair Goodman Joins Placecast as Chief Executive Officer

    Former Tribal Fusion Executive to Lead Firm in Broadening its Reach...
    Read More

  • PRESS RELEASE 9.4.2008

    Leading Local Events Website, Eventful, Taps Placecast for Multi-Channel Location-Based Advertising

    New location-based ad targeting solution connects advertisers to Evenful...
    Read More

  • PRESS RELEASE 8.15.2008

    Placecast Delivers More Relevant Online Ads Using Real-Time Location Information

    New service locates WiFi, Mobile, DSL connection, allowing advertisers to reach consumers anywhere...
    Read More

  • PRESS RELEASE 5.22.2008

    Placecast Elects Online Advertising Industry Leader Rich LeFurgy To Board Of Directors

    Rich LeFurgy is the principal at Archer Advisors and the founding chairman of the IAB...
    Read More