Last updated on September 27, 2016
1020, Inc. ("Placecast") is a technology company that provides a platform for data management, data analytics and advertising services on mobile devices, as described on our website at www.placecast.net.
Your privacy is very important to us and we are committed to protecting it. Not only do we abide by applicable laws and regulations and follow industry best practices for mobile advertising, we also never sell or share personal information. We believe that there are effective ways to increase the relevance of advertising messages by using non-personal information. We also believe that we can, with your express permission, make marketing messages more useful to you by combining your personal information with other information.
1. WHAT INFORMATION DO WE COLLECT AND WHAT DO WE DO WITH IT?
Non-Personal Information Collected Independently from the Use of Our Services
Non-Personal Information Collected When Using Our Services
When Placecast has the opportunity to deliver an ad to your device through a third party service, site or application, we may receive information about your device and location from third party ad exchanges and/or publishers. This information does not enable us to personally identify you but may include an advertising identifier created by your mobile operating system to store information on our servers and later retrieve it to provide our Services (Apple iOS’ IDFA and the Android Advertising ID are examples of advertising identifiers - for more information about advertising identifiers, please check the settings of your mobile device), your device’s IP address, browser type, carrier, device model and operating system, the location of your device at the time the advertisement opportunity was received form a third party, the application or web page viewed on your mobile device and/or the date and time at which those were viewed, as well as your interactions with advertising content. We utilize this non-personal information as part of our Services to perform several tasks, such as improving the relevance of advertisements published on your device as we believe that more relevant advertising is more useful to you in addition to being more effective for advertisers, limiting the number of times a specific advertisement is presented to the same user, providing an advertisement to only certain types of users, providing reports to a partner or client, or improving the quality and design of the services we offer.
Any such information is received in accordance with the third party application or website’s privacy policies and subject to their terms and conditions.
We store advertising identifiers collected via our services for a maximum of 180 days and we store targeting data associated with those identifiers on a 90-day rolling basis.
Personal Information Collected When Using our Services
When we provide direct marketing services on behalf of our partners, these services require the collection of personal information with your affirmative consent. The types of personal information collected may include mobile numbers, email address, as well as device IP address and location information.
We use personal information to operate, maintain, and provide services you have expressly requested and provide information and content that may be of interest to you. We also may use your personal information, combined with certain non-personal information, such as census data or weather data, to analyze user preferences and trends in order to improve the quality and design of the services we offer, and to create new features, promotions, functionality, and services either through our website or through our services.
We retain personal information collected through our services for as long as needed to provide the services to you. We will retain and use the information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. After that time the data is erased or anonymized, aggregated and stored for analytical purposes. When we dispose of personal information, we use commercially reasonable procedures to erase or render it unreadable.
Personal Information Collected On Behalf Of Advertisers
2. WITH WHOM DO WE SHARE THE INFORMATION WE COLLECT?
We may share your personal information, only if you have provided prior express consent to do so, with our partners or advertisers so that they may use your information to communicate offers directly to you.
We may also share your personal information and/or non-personal information with other third parties under the following circumstances:
when we believe in good faith that the law requires it and/or if compelled to do so by law enforcement or government agencies, or to meet national security requirements, or by other legal action;
when we deem it necessary or appropriate to provide such information to law enforcement authorities; to protect our rights, or to take precautions against liability;
to protect users of our services from fraudulent, abusive, or unlawful use of, or subscription to, such services; in the course of a sale, merger, transfer, exchange or other disposition (whether of assets, stock or otherwise) of all or a portion of our business, in which case information we have collected or otherwise acquired may be one of the assets transferred.
In cases of onward transfer to third parties of data of EU individuals received pursuant to the EU-US Privacy Shield, Placecast is potentially liable.
3. YOUR CHOICES
We believe in giving you choices when it comes to your personal information.
Our direct marketing services provided on behalf of our partners are permission-based, meaning that we only send marketing-related or promotional messages to mobile devices registered by users who have opted-in to receive them. You can choose not to submit your personal information to Placecast; If you submitted your personal information to Placecast and do not wish to receive text messages or e-mails from Placecast about products, services, or features that may be of interest, you can unsubscribe at any time. We will include an opt-out link or reply address in each e-mail or text message that we send on behalf of our partners. After unsubscribing, you will be removed from our database. Please allow up to 5 business days to process your request.
In general, you may choose whether to receive targeted advertising from many ad networks, data exchanges, marketing analytics and other service providers via the following organizations:
Digital Advertising Alliance: http://www.aboutads.info/choices/
Network Advertising Initiative: http://www.networkadvertising.org/choices/
Placecast generally does not collect personal information through the Placecast service unless you have expressly consented to providing it to our partners, or via our website where you provided it to us. In most cases, if and/or when we obtain personal information, it relates to our current or prospective clients and business partners. You have certain access rights to your personal information contained in our systems. If you have submitted personal information through the Placecast services or website and wish to access, correct, or delete this personal information, please contact us at privacy (at) placecast.net.
4. LINKS TO OTHER (THIRD PARTY) WEBSITES AND APPS
5. HOW DO WE SECURE YOUR PERSONAL INFORMATION?
We take commercially reasonable efforts to maintain security protections in accordance with industry practices to protect data we collect from loss, alteration, destruction, misuse and unauthorized access or disclosure.
To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of the personal information we collect, we have implemented physical, electronic, and administrative procedures. We utilize hashing, encryption and de-identification techniques to help ensure your privacy is safeguarded.
We have policies to help maintain control and physical security of the facilities used to store data and only allow access to authorized personnel, restrict access to data to those employees, contractors and agents that have a need to know the information in order to provide and support our services. All our employees are bound by confidentiality obligations and may be subject to disciplinary or legal action if they fail to meet these responsibilities.
We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.
6. CHILDRENS' PERSONAL INFORMATION
If you believe Placecast has any information pertaining to anyone under 13, please contact us at privacy (at) Placecast.net.
7. DATA FROM THE EUROPEAN UNION
Placecast has committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to the BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.
Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.
9. CONTACT US
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