At Placecast, we are committed to delivering insights and analysis on mobile and location-based marketing trends. We make our research available to anyone to help bring more awareness and understanding for the potential of location-based mobile marketing and to improve the overall understanding of this emerging industry. In addition, we deliver custom research reports for clients as a part of every program we run and provide consulting services, training, and best practice sessions.

Case Studies

From Clicks to Bricks, Rogers Alerts Attracts Mobile Users with Location-Based Offers

Quiznos caters to the right audience, at the right place, with an optimized, location-based mobile display campaign

Kiehl's Engages Customers with Mobile Alerts

O2 More program

Bulmers and O2 Geofence Pubs

Pizza Hut Delivers Location-Based Mobile Offers

Fitness First: Customer Acquisition Program through O2

Fitness First: Customer Acquisition Program through O2

CPG Brand uses Mobile to Launch New Product

Mobile Alerts Drive Traffic to Retail Stores

The North Face: "Summit Signals" Program

The Alert Shopper Series

Alert Shopper V, Report: Trends on Mobile use this Holiday Season

Alert Shopper V, Infographic: Trends on Mobile use this Holiday Season

Alert Shopper IV, Infographic: Digital Dads At the Forefront of Mobile Marketing

Alert Shopper III: When it Come to Mobile Shopping: Parents Know Best

Alert Shopper III: How Consumers Really Feel About Data Privacy

Alert Shopper III: Mobile Seen Increasingly as a Commerce Tool

ShopAlerts Facts & Figures (March 2012)

Alert Shopper III: How Consumers Really Feel About Data Privacy

Alert Shopper III: Consumers and privacy data

Alert Shopper II: Consumer receptivity to location-based marketing

Alert Shopper II: Kids change everything

Alert Shopper I: Consumer receptivity to location-based marketing

Reports and Webinars

Consumer insights on location-based mobile marketing

Retail goes mobile

Behind the Geofences

How mobile text alerts and location affect consumer retail behavior