For operators

Mobile offer management based on location

Location is hot, and everyone wants in. But we knew that a while back and we've spent more than six years honing a mobile offers solution that delivers results for operators. ShopAlerts is the first end-to-end mobile monetization solution based on location that is configurable for programs across mobile wallets, web, and in-app display advertising, and SMS / MMS.

We now have millions of opt-in customers receiving offers every week and taking action at unprecedented rates. ShopAlerts is quite simply the most robust, scalable, and complete mobile monetization solution available today. Operators can finally take advantage of network location technology and subscriber data to monetize their subscriber bases — generating significant new revenue streams from advertisers while reducing customer churn.

ShopAlerts mobile monetization solution

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How ShopAlerts works

Operators license ShopAlerts and work with Placecast to create their own customized program. Operators can utilize the ShopAlerts program to generate advertiser revenue from brands looking for a highly targeted and cost-effective means of acquiring new customers.

For location-based messaging programs, ShopAlerts uses real-time location, geofencing technology, user preferences, day, and time to deliver offers via SMS, MMS or push notifications that are more relevant to a consumer's particular mindset. Geofencing creates a pre-defined, virtual space around a particular location, and when consumers that have opted in and fit the program criteria are within a determined radius, they receive offers tied to those geofences. For display advertising programs, ShopAlerts dynamically tailors the ad to incorporate relevant information like the address of the nearest store, phone number, or product inventory that dramatically increases relevance and effectiveness. ShopAlerts display ads can be delivered across any channel — the web, mobile apps, or even email. For payments programs, ShopAlerts integrates with payment cards and mobile wallets to close the loop from the offer delivery all the way to the payment at the point of sale. The optional mobile wallet API framework provides the functionality your mobile wallet app needs to deliver a great consumer experience - user preference management, search for merchants and offers, and offer inbox functionality.

No matter which modules you choose, you always get the benefit of the ShopAlerts mobile offer management engine to monetize your subscriber base with highly relevant marketing and advertising programs.

Features

LOCATION-BASED MESSAGING
Manage geofences to deliver tailored offers based on a user's location and preferences via SMS, MMS, or push notifications.

MOBILE WALLETS & CARD-LINKED OFFERS
Link credit/debit cards to SMS offers or publish offers into apps and mobile wallets.

DISPLAY AD SERVING & CAMPAIGN MANAGEMENT
Deliver dynamic display ads across the web, mobile apps, and email using a full suite of enterprise and self-service trafficking, ad management, and reporting tools.

LOCALIZED SEARCH
Use a configurable search API to find local merchants and offers; compatible with all standard mapping applications for visualization.

OFFER MANAGEMENT
Generate dynamic offers based on user preferences and data, real-time location, and business rules to maximize relevance and revenue.

REPORTING & ANALYTICS
Optimize your campaign using robust tools, a simple dashboard, and a custom report builder.

MERCHANT MANAGEMENT TOOLS
Clean merchant addresses, create offers, report on campaigns, and redeem and track coupons.

BIDDING / BUYING UI
Deliver a configurable UI for advertisers to buy media from you. Similar to a Google AdWords for the real world, advertisers can bid on a user in a place.

NETWORK POSITIONING DATA MANAGEMENT
Optimize the use of network resources by managing active and passive positioning data.

PROGRAM STRATEGY & OPERATIONS
Consulting on strategy, development, and optimization of campaigns and consumer recruitment. Campaign trafficking and operations are also available.

SUBSCRIBER PROFILE & PREFERENCE MANAGEMENT
Manage user profiles, preferences, opt-ins, and privacy controls. Integrate with social services for offer sharing.

CONSUMER RESEARCH
Standard surveys are included as part of each program while custom research services are also available

What ShopAlerts delivers

NEW REVENUE STREAMS
ShopAlerts provides incremental new revenue streams from advertisers who want to reach your customers.

REDUCED CHURN
Because ShopAlerts programs are designed to delight your subscribers and increase loyalty, operators can reduce churn in an increasingly competitive wireless marketplace.

STABILITY & SCALE
ShopAlerts is built on a secure, operator-grade platform that is easy to integrate with and leads the way on privacy.

Case studies

O2

Placecast's collaboration with O2, the second-largest mobile operator in the United Kingdom, enables the mobile operator to attract premier brands that want to develop focused customer acquisition programs using location-based mobile marketing technology.

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