Location drives real-world transactions
Mobile offers have arrived for payments companies. With ShopAlerts, you can deliver personalized offers to your nearby card members' mobile phones based on real-time location and their preferences with true reach and scale. By working with wireless carriers, ShopAlerts can reach 92% of all mobile phones in the U.S. with location-based offers — all without an app. By tying offers to mobile wallets or credit cards, you can drive measurable purchases at the point of sale for your merchants. ShopAlerts is the most robust, scalable, and complete mobile offers solution available today.
How ShopAlerts works
Payments companies can license ShopAlerts and work with Placecast to create their own customized programs. Your ShopAlerts program can be customized in countless ways based on user preferences, time of day, number of offers, and more. Merchants buy into the program to acquire new customers and drive more foot traffic into stores.
ShopAlerts uses geofencing technology and user preferences to deliver relevant offers to end consumers via text messages, push notifications, or into a mobile wallet. Geofencing creates a pre-defined, virtual space around a particular location, and when consumers that have opted in and fit the program criteria are within a determined radius, they receive offers tied to those geofences. ShopAlerts integrates with payment cards and mobile wallets to close the loop from the offer delivery all the way to the payment point of sale. The optional mobile wallet API framework provides the functionality your mobile wallet app needs to deliver a great consumer experience: user preference management, the ability to search for merchants and offers, and offer inbox functionality.
Manage geofences to deliver tailored offers based on a user's location and preferences via SMS, MMS, or push notifications.
MOBILE WALLETS & CARD-LINKED OFFERS
Link credit/debit cards to SMS offers or publish offers into apps and mobile wallets.
SUBSCRIBER PROFILE & PREFERENCE MANAGEMENT
Manage user profiles, preferences, opt-ins, and privacy controls. Integrate with social services for offer sharing.
BIDDING / BUYING UI
Deliver a configurable UI for advertisers to buy media from you. Similar to a Google AdWords for the real world, advertisers can bid on a user in a place.
Generate dynamic offers based on user preferences and data, real-time location, and business rules to maximize relevance and revenue.
PROGRAM STRATEGY & OPERATIONS
Consulting on strategy, development, and optimization of campaigns and consumer recruitment. Campaign trafficking and operations are also available.
MERCHANT MANAGEMENT TOOLS
Clean merchant addresses, create offers, report on campaigns, and redeem and track coupons.
Standard surveys are included as part of each program while custom research services are also available.