Placecast's white-label offer wallet is the first-ever turnkey solution for launching relevant location-based mobile offers, tied to mobile payments in a web-app. The wallet, entirely theme-able to the client's brand look and feel, allows consumers to search for nearby offers, receive push notifications from offers nearby, and redeem the offers using linked payment instruments.
Placecast’s proximity marketing solution helps marketers monetize data such as location, user preferences, consumer spend data, or even real-time data such as time, weather and traffic conditions, to deliver targeted mobile marketing campaigns via multiple channels such as SMS, MMS and in-app push notifications. Proximity marketing campaigns not only drive sales and increase ROI for retailers, but also give marketers a better insight into their customers.
Placecast’s APIs can be integrated into any app, in order to allow consumers to search and discover relevant offers nearby. Offers can be displayed on an interactive map, or as a list in an offer inbox, with dynamic landing pages for each offer. Merchant offer feeds can be combined with direct-sold offers, prioritized based on yield.
Location-based mobile offers can be linked to a payment instrument such as a credit or debit card, so that the user simply swipes their card at the store to redeem an offer. For retailers, this not only ensures increased foot traffic and generates additional revenue, but also closes the loop on a campaign, and lets marketers measure redemption via transaction.