To date Placecast has been trusted globally by several Fortune 100 companies such as AT&T, Rogers, Visa, O2 Telefonica, and has created over 400 Million unique mobile user profiles utilizing billions of mobile data attributes. Placecast has also run thousands of high-performing mobile ad campaigns for brands such as Starbucks, The North Face, and Jet Blue, etc., enabling them to optimize their media buys by delivering more relevant and personalized mobile experiences to their target audiences.
Placecast's solutions uniquely integrate best-in-class location technology and expert professional services to enable enterprises to monetize their most sensitive data assets - user and location data - with location-based ads and offers on mobile in a privacy-safe way.
Founded in 2005, Placecast is headquartered in San Francisco with offices in Atlanta, New York and London. Placecast is backed by CNF Investments, ONSET Ventures, Quatrex Capital, and Voyager Capital.
Anne is a pioneer in the online industry and has an impressive track record in executive management and strategic implementation in communications and computing.
Prior to founding Placecast in 2005, Anne was VP of Directory Services at JiWire. Through the relationships she developed with more than 300 service providers worldwide, she built the leading directory of public wi-fi hotspots from scratch. Before JiWire, Anne was the founder and CEO of BEAP, where she provided custom content management solutions for online publishers. Anne also served as Executive Producer at Productopia, where she coordinated web strategy, business objectives, content and technology - the company quadrupled in size during her tenure. Anne also co-founded PCI, a strategic consulting firm that specialized in alliances between the U.S. and Europe, and in 1994, she organized the 40,000-participant Forum of the United Nations Conference on Women in Beijing, China, securing major corporate sponsorship from Apple and Hewlett-Packard. In the late 1980s, she also pioneered the Minitel system in France.
Anne holds an LLM and JD from the University of Paris and an MBA from the IEP of Paris, France. She is the author of several patents and a frequent speaker and panelist at industry events.
As CEO of Placecast, Alistair Goodman brings both passion and experience in helping create, build, and scale successful new media organizations.
Prior to Placecast, Alistair was Vice President of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand - the Tribal Fusion ad network - grew to be one of the largest privately-held digital media companies in the U.S. during his time there.
Before joining Exponential, he was a founder and Senior Vice President for Sales and Marketing at Impli, a San Francisco-based digital media company which was acquired by Premier Retail Networks (PRN). Earlier in his career, he worked first on Wall Street and then as a management consultant for both CSC Index and Corven UK Ltd, helping large organizations with process reengineering and the implementation of growth strategies.
Alistair holds a BA from Haverford College, an MBA from the J.L. Kellogg School of Management and was a Henry Luce scholar in Asia from 1993-94. He is a frequent speaker at online advertising and mobile media industry conferences.
Will is a technology industry investor, executive, and advisor, and is an expert dealmaker with 18 years of experience in the tech industry.
Will was most recently the CFO of TxVia, a mobile payments company based in NYC that was acquired by Google in March 2012 after raising $50 million in venture capital and building the industry leading mobile payment platform. Google is using TxVia's technology to power the payments engine in the Google Wallet. Prior to TxVia, Will spent a number of years as a technology investment banker at in Boston where he executed venture capital and M&A transactions for software and Internet companies. As one of the first hires at Revolution Partners in 2004, he helped grow a startup investment bank to 45 bankers, 100+ transactions, and a successful exit in 2008. His prior work experience includes private equity, technology equity research, and software product management.
Will holds an MBA from the Wharton School, where he studied entrepreneurship and finance and was a full-time member of the admissions committee, and a BSE in Biomedical and Electrical Engineering from Duke University.
Daniel Parkes is an experienced technologist and software architect, and is a co-founder of Placecast. As CTO, he is responsible for developing the Placecast technology and platform, including core intellectual property and patents around location content management, geofencing, advertising, inventory management and forecasting. Currently, he focuses on the design and deployment of scalable, enterprise-grade applications to meet the growing needs of Placecast's customers.
Prior to Placecast, Daniel was a lead architect at Manhattan Associates, a supply-chain software company with solutions in logistics, transportation, replenishment, and retail planning. He was a key member of the team that developed Manhattan's flagship replenishment, forecasting, and inventory management product suite, which is now implemented at several Fortune 500 companies worldwide. Daniel has 14 years experience as an executive, software architect, and engineer.
Daniel holds a Bachelor's degree in Cognitive Psychology from Harvard University and a Master's degree in Computer Science from Stanford University.
Jake Moskowitz is VP Measurement Solutions at Placecast, leading all measurement initiatives at the company. In this role, he designs, launches, and runs new solutions leveraging Placecast’s unique access to mobile carrier data to benefit the digital marketing ecosystem. Prior to Placecast, Jake ran Business Development at Verve, a top mobile location ad platform, and Kinetic Social, a mobile social ad platform.
Jake previously spent four years at Nielsen, building and managing relationships with central digital players such as Facebook, Twitter, and Yahoo, and in an Innovation role developing new mobile measurement products. Earlier in Jake’s career, he spent two years at MediaLink LLC, and eight years at AT&T in business development, consumer marketing, and management training program roles. Jake is a graduate of UC Berkeley and the Stanford Graduate School of Business. He resides in Marin County with his wife and two identical twin daughters.
Since joining Placecast in July of 2006, Todd has played a pivotal role in building the Placecast platform. As VP of Product Management, Todd leads a growing product team and drives the design and execution of Placecast's technical product strategy.
Todd has more than 14 years of experience in technology, product design, solution implementation and consulting. Prior to Placecast, Todd was Director of Technology at Manhattan Associates, a global software company specializing in supply-chain optimization. At Manhattan, Todd grew and led the technical services team in focusing on implementing replenishment, inventory management, forecasting, and merchandise planning solutions in North America and Europe. Todd previously held management and consulting roles at Evant (now MANH), iMediation (now OpenText), and Oracle.
Todd was educated at Bishops University (Biology), Information Technology Institute in Canada, and Stanford University Graduate School of Business.
Maria is a strategic market research professional with a long track record of impacting business profitability through innovation and new product development. With nearly 20 years’ research experience, her main focus was always on evolving methodologies for ad & audience measurement for cross-platform, media effectiveness and multi-mode online and offline channels tracking.Her work with organizations such as the ARF, IAB and ESOMAR pioneered in new technologies and how they can drive effective ROI and actionable recommendations to client. Currently, at Placecast, using geolocation data, Maria is working on new measurement methodologies for evaluating media impact on real-world behavior.
For several years Maria was VP of Global Digital Strategy & Research at Research Now where she was responsible for designing and implementing the company’s global digital strategy. Maria has also held management and senior management level research positions with Digitas Boston, Tribal Fusion and EmSense. She holds a B.A. in extension studies from Harvard University and a M.A. in Polish Philology from the University of Wroclaw.
Rich has served on company boards as a director (Blue Lithium [sold to Yahoo!], Web Clients [sold to ValueClick], x+1 and Associated Content [sold to Yahoo!]), provided advisory services to large and small online advertising companies (Google, AOL, Blue Lithium, Glam) and personally invested in promising online advertising startups (Ad Relevance [sold to Nielsen NetRatings], Grouper/Crackle [sold to Sony] and Blue Lithium).
He has long been a supporter and evangelist to help grow the industry, and was the founding Chairman of the IAB, the Future of Advertising Stakeholders (FAST), and the SF Bay Area Interactive Group (SFBIG) and has served on the board of the Advertising Research Foundation (ARF), the Advertising Education Foundation (AEF), and the advisory board of ad:tech. He received the IAB's Lifetime Achievement Award (2004), was inducted into Advertising Age's Interactive Hall of Fame (2000), and was recognized by USAToday as "the Johnny Appleseed of Online Advertising" (1998).
Bill brings to Voyager over 35 years of combined business, senior executive and investing experience in the information technology industry. He has participated on the boards of 21 companies, including 16 portfolio companies, focusing on software and services, digital media and wireless. Eleven portfolio companies were sold for exits including Amplitude, Attenex, Medify, Melodeo, NetPodium, and Tegic Communications. Additionally, Bill was a Director for Avocent (NASDAQ: AVCT), a public technology company acquired in late 2009 by Emerson for $1.2 billion. He currently serves on the boards of AnswerDash, Art2Wave, Blue Box Group, Photobucket, Placecast, Yapta andZebra Imaging.
Prior to co-founding Voyager in 1997, Bill was President of e.liance Partners, a consulting firm that advised information technology companies on strategy, venture financing and corporate partnering. Before that, he served as Vice President of Finance, Chief Financial Officer and Secretary of Aldus from 1988 to 1994 when the company's revenues grew from $30 to $240 million. Bill was responsible for global finance, legal, operations, and acquisition activities, including completing the merger with Adobe in 1994. He also served as a senior executive with Westin Hotels from 1979 to 1987.
Bill is active in several industry organizations, including serving as a director for the Washington Technology Industry Association (WTIA). Additionally, he is a member of the Advisory Boards for DEMO (one of the industry's premier events), the Canadian Financing Forum, Harris Private Bank (part of BMO Financial Group) and Thayer Ventures. He is also a Cornell University Trustee, serves on the Advisory Boards for Cornell's Johnson Graduate School of Business and the Cornell Center for Entrepreneurship. In additional, Bill is chair of the Advisory Board for the University of Washington Center for Innovation and Entrepreneurship. Bill has been a featured speaker at a variety of industry conferences and panels and earned a B.S. and an M.B.A. from Cornell University.
Terry has specialized in working with technology based start-ups for more than 40 years. He founded ONSET Ventures, a premier Silicon Valley venture capital firm, in 1984, where he is Managing Director and General Partner. Prior to launching the firm, Terry was president of VisiCorp, guiding the software publishing company from inception into an industry leader. Earlier, he worked as a technical manager for Hewlett-Packard as a part of the original group of individuals that started HP's computer business. He later headed Intel Corporation's microcomputer systems business, microprocessor architecture activities, serveral international ventures and human resources. At ONSET Ventures, Terry maintains a broad spectrum of investment interests including software, computing and communications infrastructure and the leverage of big data.
One of Terry's passions is teaching. He works with studentss each year focusing on the fundamentals of building successful businesses. He is a Fellow at the Lester Center for Entrepreneurship and Innovation at the Haas School of Business, University of California where he has taught the Venture Capital and Private Equity class for the past ten years. Terry received a B.S. from the Michigan State University Honors College and a M.S. from Stanford University.
Mr. Del Guercio joined CNF Investments in 2004 as a Managing Director. Prior to joining CNF, he was a director with LPL Financial Services, a Boston and San Diego based independent broker dealer, with responsibility for strategic planning, new product development, and acquisitions. Mr. Del Guercio started his career as an investment banker with Goldman Sachs and Robertson Stephens, where he focused on mergers and acquisitions, private and public equity financings, and restructurings. He serves on the boards of Circleback, AnyPresence, Flyby Media Inc., Terrago Technologies, Nuo Therapeutics. (NUOT), Verax Biomedical, Orchestro, American Honors College, and Overture Technologies and is also an advisory board member on a number of CNF’s fund investments. Mr. Del Guercio has an M.B.A. from Harvard Business School and a B.S. from Boston College. He serves on the Investment and Grants Committees for the US Soccer Foundation and is actively involved with the Washington Nationals Youth Baseball Academy and Cycle for Survival.
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